THE CHALLENGE: Create a logo and identity for small lawn care start-up. Logo should be simple, easy to reproduce, and clever. This business focused on lawn care and science so needed to feel mature and appropriate — not a college kid mowing lawns, but a trained professional.
THE SOLUTION: The initial inspiration was the stunning light and dark green stripes that are created when a healthy, green lawn is mowed. This pattern was set inside a unique letterform (using a font with a fantastic "W" shape!) that combined the company name initials: "B" and "L". This mark was instantly readable and distinct and the rest of the materials took off from there! The response has been extremely positive and has really helped this start-up get off the ground.
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Primary logo

Alternate logo


Business cards



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