THE CHALLENGE: Visually transition an existing single proprietor identity (PK Communications) to reflect a larger team and capabilities as Studio PKC. The client wanted to explore all options: from subtlety adjusting the current logo to creating a totally new logo. A complementary palette, typefaces, and imagery all needed to be developed to support a new sparkly, energetic, and fun look.
THE SOLUTION: After much deliberation (and some great options!) the chosen logo was one that built upon the existing "pkc circles," adding "studio" at the same angle. Several color iterations were developed as well as one that integrated the tagline. Primary and secondary typography were clear and accessible. A palette of bright red, pink, and orange palette was developed as well as patterns (inspired by all those dots!). The slightly retro illustration style was customized to add even more personality. The whole brand really sparkled at the end!
Scroll for a quick view or click on a graphic for a closer look.
Primary logo / Alternate logo
Return address stickers / Letterhead / Business cards with variable back design / Web-friendly messaging dots
Notecard suite
Stickers
Capabilities brochure
Gift tag / Interactive PDF handout
These projects were created in collaboration with Studio PKC.
