THE CHALLENGE: Visually transition an existing single proprietor identity (PK Communications) to reflect a larger team and capabilities as Studio PKC. The client wanted to explore all options: from subtlety adjusting the current logo to creating a totally new logo. A complementary palette, typefaces, and imagery all needed to be developed to support a new sparkly, energetic, and fun look.
THE SOLUTION: After much deliberation (and some great options!) the chosen logo was one that built upon the existing "pkc circles," adding "studio" at the same angle. Several color iterations were developed as well as one that integrated the tagline. Primary and secondary typography were clear and accessible. A palette of bright red, pink, and orange palette was developed as well as patterns (inspired by all those dots!). The slightly retro illustration style was customized to add even more personality. The whole brand really sparkled at the end!
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These projects were created in collaboration with Studio PKC.