THE CHALLENGE: Create a variety of communication materials for a small, non-profit animal shelter with a limited budget using an existing logo, typography, and photos of varying quality. Goal was to evoke an emotional response to encourage donations and volunteering to support the organization and its mission.
THE SOLUTION: Consistent use of typography, two-color palette, and grayscale photography united all the varying elements. Keeping the photos of the animal faces front-and-center created instant connection. Materials included a newsletter template, several annual appeal mailings, brochure, rack card, and a special holiday gift mailing that included special illustrations from a local artist.
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Appeal mailing
Newsletter / Brochure / Buckslips / Membership form
Gift mailing
These projects were created in collaboration with McCabe, Duval + Associates.
