THE CHALLENGE: The Nature Conservancy in Maine wanted to promote a new campaign called "Nature is ME" to encourage statewide awareness about the environment and The Nature Conservancy in Maine. The campaign needed a logo, print ads, and a special newspaper insert. The materials should feel vibrant and current, use client palette, and include lots of natural textures and layers and type styles.
THE SOLUTION: The logo was inspired by scout patches and included three different typefaces to make it seem more "handcrafted." It also had a more dimensional version. Lots of wood textures and the illusion of paper placed on top of each other complimented the rough wood-print style headlines. Through these design elements, the campaign felt cohesive and the materials stood out in the media and was a huge success.
Scroll for a quick view or click on a graphic for a closer look.
![](https://cdn.myportfolio.com/c400c5f2-d8e3-466d-9e05-5920bd480685/cac60f5a-1f6e-41cd-bec5-275fe133a695_rw_1920.jpg?h=4ce7917756314c51de82388325361b69)
Campaign logos
![](https://cdn.myportfolio.com/c400c5f2-d8e3-466d-9e05-5920bd480685/881b6099-81b9-4df0-8394-9caf4860e4d7_rw_1920.jpg?h=ad20c6f8895ce4c36597a27ba6c04dc6)
Print ads
![](https://cdn.myportfolio.com/c400c5f2-d8e3-466d-9e05-5920bd480685/46064980-e9b6-4f54-a3af-e476ab91595a_rw_1920.jpg?h=9d358d0a35eff540aaf137c87f17a6f5)
![](https://cdn.myportfolio.com/c400c5f2-d8e3-466d-9e05-5920bd480685/14fe4648-b860-4521-853d-a9ed3053dfd4_rw_1920.jpg?h=34070ba9370d609b3304f9c68b61c888)
Newspaper insert
These projects were created in collaboration with McCabe, Duval + Associates.