Outward

THE CHALLENGE: Design a cool, engaging merchandise collection for Outward, maker of the Aperture Platform. Start with an engaging graphic, apply to t-shirt and baseball hat, then imagine how the look could expand to other products. The Outward brand should be secondary to the graphic: We want a cool [t-shirt] that happens to have a logo.

THE SOLUTION: Outward brings together the unique combination of elements required to make automated product photography possible. The logo, we aptly named "Kit & Caboodle," visually represents this combination with a modern line illustration that includes a stylized modern chair shape, Outward arrow logo mark, and cloud pattern above. The mark is engaging and friendly, yet subtly branded “Outward.” The merchandise applications are playful, unexpected, and fun.

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